Category Archives: Pakistan Poultry

Pakistan Poultry Industry Facing the Unstable Market Situation

Poultry market in Pakistan is now on the brink of chaos, all because of the lack of policies and proper research. Poultry marketing is highly unstable and unreliable, due to which we come to see extreme fluctuations in the prices every now and then. The reason for these fluctuations is the absence of professional controlling bodies which might come to determine the prices of the poultry products and meat on a regular basis keeping in view the demand of the times. So, the amount of profit that is being generated from the sector is pretty low, which is another cause for which foreign investment is not coming. In other words, the present dynamics of the poultry sector do not provide sufficient reasons to the investors to put their money into the domains of industrial poultry farming. Since the times of the sector’s inception around 30 years ago, no form of stability has been seen in it. There are times in which it appears that the sector is managing to generate some huge revenues, but at other times the opposite seems to be true. In short, poultry in Pakistan is being effectuated by various diseases and poor environmental control, which has made the investment, more like a gamble. There are a wide range of factors that can be held responsible for this instability, most of which are mentioned below.

Factors Effectuating the Market Prices:

1.       Lack of a Standardized Marketing Strategy

One of the most important factors for this ongoing crisis is the deficiency of any standard and proper marketing maneuver or strategy. The processing plants happen to be scarce all over the country, and those which are functional, only manage to process 2 % of all the broilers that are being produced. The government should try to facilitate the sector through a number of compensations and cheap marketing methods, as the economy of the nation does depend on the stability of the poultry sector. There are a number of countries whose economies are marked by the working of an efficient poultry sector like USA, China, Germany, Brazil, Russia, Mexico, Japan, India and many more. Furthermore, some highly trained and experienced professionals should be employed into the sector, whose responsibility would be to evaluate and then reformulate a proper and pragmatic marketing strategy for the development of poultry in Pakistan.

2.       Live Birds VS. Processed Birds

The process birds, in comparison to the live birds, are sold out all around the year, at relatively stable prices with little fluctuations. But the prices of the live birds are the ones that always seem to be changing at a very rapid pace. 98 % of the total domestic production happens to be the live birds which are the ones subject to the extreme price fluctuations. These fluctuations can be so varied in nature that the next week the price of the live bird might increase by 100 %. The same also holds true for the prices in terms of poultry trade. The Pakistani poultry rates need to be pacified and stabilized for the better and profitable functioning of the sector, which is now the edge of eternal damnation. For those who do not know, the sector has an evident share for the GDP of Pakistan.

3.       Extreme Weather Conditions

Apart from all other marketing and pricing maneuvers, dramatic and extreme changes in the weather have also created a number of problems for the farmers. In times of summer, the temperature happens to be so intense, that the farmers appear to be helpless in exercising some control on the mortality. In other words, in times of summer the live birds and other domesticated animals fall off like flies in your house. Furthermore, most of the farmers in Pakistan do not have specialized and well organized weather control sheds due to which they are unable to lower down the levels of the heat stress. So, what sort of chicken production can be expected in times of summer, it might be pretty obvious to you now? Due to these climatic changes, the farmers are forced to sale the birds at varying prices, thus flooding the poultry markets in a debilitating way. The prices of the live birds directly effectuate the prices of the processed birds. In times when the pricing of the live birds go down, then the same happens with the birds produced by the broiler processing companies.

4.       The Need for a proper Health Authority

Disease diagnosis can be best performed by specialized and trained individuals, hired by the health authorities of the sector. The poultry industry in Pakistan faces another major problem i.e. the presence of some highly dangerous diseases which need to be controlled for the betterment of the sector. Even in times of winter, a number of diseases have been seen to cause a rise in the mortality rate. So, it is imperative here that the health authority of the sector should induce some revolutionary measures for getting the upper hand on these diseases and conditions.

5.       Control on Production and the Role of
         the Poultry Processing Companies

For gaining some control on the prices, the production needs to be controlled every season keeping in view the present needs of the poultry markets. Furthermore, the poultry processing companies also have a major role to play in taking this sector to a whole new level, where the whole nation could benefit from it.

OVERVIEW OF PAKISTAN POULTRY INDUSTRY

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Poultry farming is now considered to be one of the most integral and dynamic component of the worldwide food production. The poultry culture is seemingly in the phase of rapid expansion. Even the Asian countries are in no exception to this. The broiler and chicken farms are all a part of this phenomenal expansion. The poultry farms in Pakistan have made a significant contribution towards the enhancement of food production strategies and measures. Poultry farming in Pakistan had started in the year 1963, when the country was in its initial phases of industrialization and agricultural growth. Pakistan poultry association was also formed in the nearby years with the intent of offering and introducing new and healthy farming practices through which the country would be able to meet it food related needs. It was in Karachi, that the first poultry hatchery had been formed marking a new era of poultry production in Pakistan. Since then a number of private poultry farms and industries have been launched in collaboration with foreign investors and companies. These days, the poultry sector seems to be concentrated around the urban and metropolitan centers of the country including Lahore, Karachi, Faisalabad, Mianwali, Bhawalpur and many more. Another important contributor towards the development of poultry in Pakistan are the various managerial and core systems.

Management Systems

Commercial poultry Farming
Rural Poultry Farming

Rural poultry farming

Pakistan is basically agriculture country,more than 67 % of its population live in rural areas and are dependent to agriculture means.Since beginning pakistan have been involved in backyard farming,which contributes major portion of total poultry production in pakistan.

the problems with rural poultry farming are

lack of labour skills
insufficient knowledge about poultry diseases
no fascility of training
far away from the market

Commercial poultry sector

The commercial sector of the Pakistani Poultry is now on the stage of its economic boom with a growth of 20 to 25 % on an annual basis. In addition to the various incentives and compensations provided by the government, advanced farming practices and measures can also be credited for this phenomenal expansion which has been. The steps taken from the side of the government include

Income tax exemptions and compensations
Use of advanced and scientific instruments and measures
Funded research on farming
Duty free imports
Enhanced farming equipment
Better feeding ingredients and disease control chemicals
Interest free loans and banking options

Improvements in the infrastructures

It is due to the large scale and multifaceted investment that now more and more hatcheries are being established all over the country. Presently, there are nearly 352 hatcheries that have been set in the country with a capacity of nearly 346 million day-old chicks on an annual basis. The population in terms of poultry is estimated to be nearly 319 million, out of which more than 44 % is coming from the rural sectors. The population includes

160 million broilers
17 million layers
5 million breeding stocks
13154 farms

Importance of poultry farming to Pakistan

Poultry farming is of extreme and undeniable importance to the country, especially in terms of offering better foods and animal proteins in a more accessible and cheaper way. It is a fact that most of the people in the country suffer from protein deficiency and consume much lesser than the suggested amount for a daily basis.

Various poultry breeds

Buff rock, Rhodes Island and Sussex are the breeds that are being hatched and brought up successful in the country keeping in view the desired traits and features. On an average, a laying bird is able to produce nearly 250 eggs yearly and has a weight of about 1.2 kg within 8 weeks of its birth. The total output of Pakistan in terms of eggs laid is about 6.5 million thousand eggs per year which is indeed is a clear indicator about the potential for growth and expansion which is evident in the specified amounts and reported statistics. Furthermore, there is still a lot of work that needs to be done including some advanced and modified approaches to expansion of poultry business in Pakistan.

Approaches directed to increase production

Increased funds to the rural sector
Rearing and modification of traits through modes of cross breeding and genetic engineering need to be introduced
Encouraging the establishment of more hatcheries and control sheds in Pakistan
Leniency in the poultry products and prices of the feeds
Offering technical and specialized training to the farmers
Provision of specialized chemicals for the treatment of various debilitating diseases

Conclusion

Much needs to be done for the improvement of the poultry sector, so that it may play a vital and determining role in the economy of the nation. The sector indeed has a lot of potential for rapid expansion and in inducing a change in the lives of the people who are linked to it. The government should endeavor to offer new policies and regulations for the wellbeing of the sector.

Current Economic/Market Analysis Of Pakistan Poultry Industry

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Overview of Pakistan Poultry

Poultry is an integral component of Pakistan’s economy. The Poultry contribution of GDP in Pakistan is nearly 1.1 % and is nearly 4.8 % in terms of the agricultural GDP. Furthermore, the sector also comes to employ nearly 1.5 million people. The poultry meat is still one of the cheapest means for the people to get some animal proteins. It is a fact that the agricultural and livestock growth in Pakistan owe a great deal to the poultry sector. It is due to its potential for future growth that a number of foreigners are now seeing several investment opportunities in the poultry/meat sector of Pakistan. In order to have an overview of the sector there are a number of factors and constituents which should be addressed.

The Export Potential in Poultry Sector of Pakistan

The poultry sector of Pakistan is indeed one of the most vibrant of them all. You might have heard the news stating that US considers Pakistan one of the top rivals when it comes the poultry sector and the potential of future output in terms of export. Unfortunately, since the times of the great depression which started a few years back, there is a slump in the Pakistani poultry sector. The government should offer various subsidies to the people who have some investment in the sector and on various products so that the output may be increased in order to be used for various export purposes.

Current Challenges to Pakistan Poultry Sector

The major challenge faced by the sector is the need for collaboration of the academia with the poultry industry. In other words, people from both of the fields should sit together and discuss the various issues and how these problems can be addressed for the better of the both as well as the whole country. In order to increase the quality of the poultry meat, the government should offer the farmers and the farm house owners with a lot of capital and loans, so that they might be encouraged to work even harder. The idea here is to provide the domesticated animals, birds and breeders with rich nutrients, so that the quality of meat and eggs can be improved. Furthermore, this strategy would also help in the production of the disease free meat.

Banning on Poultry Export to Afghanistan

Based on the present Market Analysis of Pakistani Poultry, the ban which was imposed by the Peshawar High Court on the export of poultry products to Afghanistan has yielded a number of negative consequences on the earnings of the farmers who are now forced to sale the meat and other products at very low rates. There are more than 25000 poultry farms which depended mostly on the profits made on the sales of poultry to Afghanistan and within the whole country, but due to the restrictions imposed by the court, a panic is more than evident. In simple, the farmers are facing a loss of nearly 10 to 20 per kg bearing a cost of RS110 per kg by selling the meat at current market prices of 80 to 90 per kg. Things are getting more complex with the initiatives taken by Sabir Poultry, Hi-Tech and Big Bird which have some large investments for the installation of various meat processing programs with the intent of getting a fair prize by exporting meat to various countries. It is clear that this initiative is going to effectuate the prizes of the chicken and all other forms of poultry meat which is produced in Pakistan.

Pre-Feasibility Study Environmentally Controlled Poultry Farm (30,000 Birds) in Pakistan

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The poultry farm is one of the most crucial components of the livestock sector. On a daily basis, millions of day old chicks are feed on high diet proteins all over the country. Furthermore, there are a number of reasons for which the white meat is now being preferred over the red meat. In addition to being comparatively cheaper to the red meat, the consumption of this form of meat is also increasing, the prime reason for which can be based on health consciousness in the people. The broiler birds raised on these farms are sold to the whole sellers and retailers all over the country, who sale it on specified rates.

Growing Modes of Opportunity-The Growth Rationale

The poultry meat consumption in the country seems to be growing on a rapid pace of 4 % yearly according to the most recent agricultural statistics. But much needs to be done for the development of the sector, so that the people might be able to increase their daily protein consumption patterns which now seem to be much less than the required amounts.

Project Cost

So, when it comes to starting a poultry farm, you might need to get hold of a poultry guide. If not, thenit is best that you make use of this article. For undergoing a poultry shed construction with a capacity of 30,000 birds, you would be required to make use of a number of different strategies and mechanisms. For rearing these large numbers of birds, you would need to make an investment of around 10.5 million PKR including the cost of the machinery and the required pre-requisites.

Proposed Capacity

All the specified calculations mentioned in this one of a kind feasibility study are based on the flock size of 30,000 birds. Control shed poultry farming in Pakistan can indeed be a profitable business for you if you are able to follow some set guidelines with a great deal of innovation. There are a large numbers of poultry farms in Pakistan that are now able to generate a great deal of revenue, all because of the use of advanced farming measures.

Current Dynamics and Poultry Structure

The importance of production and birth line in poultry farming is something you should keep in mind at the time of setting up a control shed in Pakistan. For those who have limited information in this regard, the famers first pursue the hatchers for getting hold on some day old chicks which they would be able to rear. These hatcheries get hold of the eggs from the breeder farms which in return charge them with a set amount. The feed mix mechanism used in poultry farming is determined the poultry feed mills, which also happen to be the key player in the sector. These feeds include a number of ingredients rich in protein and other necessary nutrients like blood meal, soya bean, grains and gluten. Now here, the feed cost accounts for the total production cost.

Contribution to the economy of Pakistan

The poultry sector is now on the second number, especially when it comes to the economy of the country. The investment which has been made in the sector has been estimated to be nearly 70 million PKR. The sector is made up of

280 hatcheries
139 feeding mills
20000 layers, breeding and other broiler farms
Millions of chickens and chicks

On an annual basis, the poultry industry is importing more than 100,000 grandparents from countries like Holland, USA, China and Germany. These grandparents in return contribute towards the production 500 million commercial broilers. These broilers in return are providing 450,000 metric tons of the poultry meat. Now this shows the importance of the poultry meat in the provision of animal protein for the whole country. But there are a number of other factors that have undermined its growth. These factors include:

Extreme changes in the weather
Poor farming and management practices
Rise in the mortality rate
Economical downfall
Lack of investment
Various outbreaks that result from time to time

Commercial chicken houses and controlled sheds can provide the solution to this hazardous situation. The commercial poultry houses should also be due attention towards the wellbeing and health of the birds and other domesticated farms. All of the key players in poultry must work in collaboration with each other, so that the current dynamics and changes can be pacified and brought to be more balanced state. The heat stress is one of the most dangerous factors that have put the life of millions of people related to the sector at stake. As Pakistan is a tropical land, so the heat might reach to some intense temperatures in times of summer. The poultry business is effectuated negatively in times of the extreme weather whether summer or winter. With an increased in the mortality rate during these times, a number of other health related changes and exposures are also witnessed in the poultry broiler house.

Comparative Analysis

A comparison between the levels of efficiency of environmentally controlled house (ECH) and the usual Open sided Houses and farms shows the former has an edge over all other modes of farming. It is due to the use of some advanced ventilation and heating systems, that the animals are better able to grow and evolve, leading to the enhancement of the production. Below are some of most appealing advantages of making use of prototype chicken broiler house.

By making use of the ECH, the temperature can be maintained from 10 to 15C in comparison to the conventional farms.
Managing the temperature fluctuations in a more effective way.
Due to the rise in the temperatures the fluctuations might reduce the production of the broiler flocks which are nearly 4 to 5 in the conventional houses. On the other hand, 7 marketed flocks can be produced in making use of the ECH.
Mortality rate is also 2 to 3 % lower in comparison to the COH.
Usage of advanced feeding, drinking and ventilation systems has provided the solution to all the poor management practices.
Consequently, a much more developed and a safer chicken poultry house.
The production cost also tends to be around 35 PKR per kg in comparison to 40 PKR which is cost per kg in the conventional farms.

In the end it is recommended that you make use of a suitable land, developed electricity and water supply systems in order to get most out of your investment.

This is an abstract from smeda broiler farm pre feasibility study report for complete report

click here to view online pdf report

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